CASE STUDY

Classified is the neighborhood café-workspace we've known since we were kids, serving freshly brewed coffee, modern comfort food, and boutique wine. This time Aperire took their case and revamped the menu within 24 hours. Although time is tight, everyone is quite satisfied with the overall effect. This is the greatest encouragement for our creators.

Stockton is a hidden whiskey bar in Hong Kong, across Lan Kwai Fong, into a small alley in Wyndham Street, there is a flight of stairs to go up. Just like the hidden shops in British movies in the 80s and 90s, gently push the door open, and the decoration and furniture inside make you feel like you are in the contemporary era. In it, people forget the hustle and bustle of Hong Kong, enjoy whiskey and cocktails quietly, and revel in it with friends. The most challenging part of photographing Stockton was that each photo had to showcase its setting and atmosphere without losing sight of the unique color and personality of each cocktail.

With more than 40 years of history, Dean & Deluca from New York landed in Hong Kong. Even the sandwiches and dips are crafted to suit diners' needs.
The Dean & DeLuca goal is, and has been since the beginning, to discover, introduce and support products that meet our—and your—uncompromising standards.
As with Aperire's photoshoots for Dean & DeLuca, we stand behind photos that meet our exacting standards and yours.

When Maruju first landed in Langham Place, Hong Kong, Aperire had the honor to participate in their menu creation. Based on the designer's concept of using different colors as the theme, we photographed a series of candy-colored backgrounds for Maruju, which are both pleasing to the eye and elegant.

During the Covid-19 pandemic, Habitu has partnered with a florist to create a picnic set. The pleasing pink-orange background with a sense of summer leisure creates an idyllic feeling of tree shadows in the store, which makes people love it.

Aperire met them when they opened Rosewood Hong Kong, a high-end, artsy place with different cuisines. Henry Steak House, Butterfly Room, Chaat, Bayfair Social, Asaya Kitchen, etc., each restaurant has its own style. It is an honor for the Aperire team to be able to shoot for them all the way, and I hope that more hotels will attract the public with a new look in the future.

"It is the culinary artist that matters, not the oven. Gaggenau kitchens exist only to provide the best culinary experience." Gaggenau.

Things that many homes take for granted today originally came from Gaggenau. Gaggenau is a pioneering brand of domestic kitchen appliances and a leading innovator of "Made in Germany" technology and design.

This year, Gaggenau HK - Kitchen Infinity teamed up with Michelin star chefs to hold a series of star cooking courses. Thanks to the chefs for taking time out of their busy schedules to allow us to produce this series of professional portraits with an efficient and high-quality shooting process.

Cuisinart is a world-renowned brand of American appliances, mainly using high-quality stainless steel cookware. Taking advantage of the golden hour of National Day, Hong Kong agents wanted to take a group of photos with Chinese red as the background color, with red as the background color and light orange countertops to create a festive atmosphere. On the basis of the complete clarity of traditional product photography, it is matched with simple knick-knacks. Simple and straightforward, the biggest challenge is that each dish needs to be prepared by itself. The cooking process is quite time-consuming, but as long as it meets the needs of customers, everything is worth it.

When we received this case, we had no idea what kind of restaurant it was. ROJI, located in the central alley, reproduces the style of a modern Japanese izakaya. Beech wood and the wall are the main colors, which look very comfortable under the yellowish light.

Caviar King is the best supplier of Caspian caviar in the Hong Kong market. The caviar comes exclusively from sustainably farmed sturgeon from Caspian farms in Astrakhan, Russia.
The biggest challenges in photographing Luxary products such as caviar are temperature and color reproduction. The caviar will melt when the temperature rises slightly, so the shooting must be fast and accurate.
The color of each caviar is also slightly different, brown, red, gray, green. The client chose a black background, which made it more difficult to reproduce the colors. Fortunately, we have won the trust of our clients, and everyone is very satisfied with the results after shooting. We uphold the spirit of "there is no best, only better!"! And keep serving the King of Caviar.

Formerly Queen's Restaurant, now Maison Meiji. The Grade II historic building located at No. 7 Mallory Street, Wanchai also retains the pre-war Western architectural features. The space is about 2,000 square feet, and the environment is comfortable and freehand. This is a great place to take a break from your busy schedule.

Fireside's kitchen does away with modern cooking facilities, using only open flame grills and ovens, fueled by select woods and bincho charcoal. Jaime Ortolá cooks using traditional techniques. In Hong Kong, they were the first specialty restaurant we came across. The combination of dry aging and fresh ingredients allows customers to experience traditional cuisine. In Hong Kong, where there are many high-rise buildings, it is extraordinary to experience a different firewood cooking style. During the shooting process, we had to consider how to express the idea of ingredients and the characteristics of cooking. It is extremely challenging to complete a series of photos that satisfy the chef in a short period of time without preparing a shooting plan in advance.

Aperire met the St. Regis Hong Kong when it first opened. The luxurious layout and brand-new hotel are refreshing. The close cooperation allowed us to establish a friendly relationship, but one year later we just encountered Covid-19, all catering promotion funds had to be suspended, we had to say goodbye to this happy time, looking forward to our cooperation again and the future market will be good.

"On 6th of February series of devastating earthquakes hit Kahramanmaraş, Türkiye, causing destruction in 10 provinces in the region and affecting millions. We are determined to provide safe and comfortable shelter and temporary housing to the millions affected from the earthquakes as soon as possible. The funds raised at this event will help alleviate the pain of those who are most affected by the earthquakes.

I wholeheartedly thank every single person who is involved in this very special event; the Chefs, the Restaurants and their Staff, the Sponsors and of course the Donors.”

Aperire are documenting this charity fundraiser and reaching out to the world in small ways.